Sony Bravia KDL-50W660F 50 Inch Full HD HDR LED TV with X-Reality PRO
- 50 inch Full HD screen
- HDR10 / HLG HDR support
- X-Reality PRO Picture processing
- 5W + 5W ClearAudio+
Rs. 138,000
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Warranty & installationOfficial brand warranty · installation support on selected products
Official brand warranty as per Sony terms.
Installation support available on selected products. Ask our team when you order.
- Brand: Sony
- SKU: EMI RET108483
- Category: 50 inch LED
What the KDL-50W660F offers
X-Reality PRO
Sony's picture processing for sharper detail on the Full HD screen.
HDR10 and HLG
Supports HDR10 and HLG content for wider contrast.
Motionflow XR 200
Motion processing on a native 50Hz panel for smoother fast scenes.
ClearAudio+
5W + 5W open baffle speakers with ClearAudio+ and Dolby Digital Plus.
Wi-Fi and FM radio
Built-in Wi-Fi (802.11b/g/n) and an FM radio tuner.
The Sony Bravia KDL-50W660F is a 50 inch Full HD LED TV with HDR (HDR10 and HLG), Sony’s X-Reality PRO picture processing, Motionflow XR 200 and 5W + 5W speakers with ClearAudio+. It is priced at Rs. 138,000 on AYS Online and suits a lounge where you want a bigger screen with Sony’s picture processing.
Picture and sound on the Sony Bravia KDL-50W660F
X-Reality PRO is Sony’s processing for sharper detail, while HDR10 and HLG support lets the TV show HDR content with wider contrast. Motionflow XR 200 works on a native 50Hz panel to smooth fast motion.
- 50 inch flat screen, Full HD (1920 x 1080)
- HDR10 and HLG support
- X-Reality PRO
- Motionflow XR 200 (native 50Hz)
- 5W + 5W open baffle speakers, ClearAudio+
- Dolby Digital and Dolby Digital Plus
Connections
On the side there are 2 HDMI inputs and 2 USB ports, enough for a set-top box, a games console and a USB drive. The TV also has built-in Wi-Fi (802.11b/g/n) and an FM radio tuner, and runs a Linux-based operating system.
Buying it from AYS Online
AYS Online has sold home electronics since 1956 and runs 17 showrooms. The Sony Bravia KDL-50W660F comes with free delivery across Pakistan and installation support on selected products. You can pay in installments on Bank Alfalah, JS Bank and MCB cards with zero down payment; bank markup applies and Bank Alfalah also charges a processing fee. Call or WhatsApp 0333-5652643 for help choosing. See more 50 inch LED TVs, compare other Sony LED TVs or browse the full LED TV range.
Specifications
Display
| Screen size | 50 inch |
|---|---|
| Resolution | Full HD (1920 x 1080) |
| HDR | HDR10, HLG |
| Picture processing | X-Reality PRO |
| Motion | Motionflow XR 200 (native 50Hz) |
Connections
| HDMI | 2 (side) |
|---|---|
| USB | 2 (side) |
| Wi-Fi | 802.11b/g/n |
| FM radio | Yes |
| Operating system | Linux |
Sound
| Output | 5W + 5W |
|---|---|
| Speakers | Open baffle |
| Processing | ClearAudio+ |
| Dolby | Dolby Digital, Dolby Digital Plus |
General
| Colour | Black |
|---|---|
| Warranty | 1 year |
Price history
Compare with similar LED TVs
Open full comparison| Pick any model to swap it in. | |||||
| Price | Rs. 138,000 | Rs. 146,000 | Rs. 158,000 | Rs. 149,900 | Rs. 108,500 |
| Brand | Sony | LG | Samsung | Haier | Dawlance |
| Screen Size | 50 inch | 50 inch | 50 inch | 50 inch | 50 inch |
| LED Type | HD TV | 4K LED TV | 4K LED TV | 4K LED TV, QLED TV | 4K LED TV |
| Resolution | Full HD (1920x1080) | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) |
| Connectivity Type | Non-Smart | — | Smart | Smart | Smart |
| Shape | Flat | Flat | Flat | Flat | Flat |
| Color | Black | Black | Black | Silver | Black |
| Warranty | 1 Year | 2 Years | 1 Year | 2 Years | 2 Years |
| Operating System | Non-Android | webOS | Tizen OS | Android TV | Android TV |
| Buy | View product | Add to cart | Add to cart | Add to cart | Add to cart |
Similar in-stock LED TVs chosen by specifications and price. Prices are today’s prices.
Customer reviews
73 reviews for Sony Bravia KDL-50W660F 50 Inch Full HD HDR LED TV with X-Reality PRO
Only logged in customers who have purchased this product may leave a review.
Questions & answers
What is the Sony Bravia KDL-50W660F price in Pakistan?
The Sony Bravia KDL-50W660F is available at Rs. 138,000 on AYS Online, with free delivery across Pakistan. Call or WhatsApp 0333-5652643 if you want help matching the screen size to your room.
Does the Sony Bravia KDL-50W660F support HDR?
Yes. It supports HDR10 and HLG, the two common HDR formats used by streaming services, discs and broadcast content, shown on its 50 inch Full HD screen with X-Reality PRO processing.
How many HDMI and USB ports does the Sony Bravia KDL-50W660F have?
It has 2 HDMI inputs and 2 USB ports, all on the side. That covers a set-top box, a console or streaming device, and a USB drive for photos or videos.
Can I buy the Sony Bravia KDL-50W660F on installments?
Yes. Installments are available on Bank Alfalah, JS Bank and MCB cards with zero down payment. Bank markup applies, and Bank Alfalah also charges a processing fee. Our team can explain the plan on your card.
What warranty comes with the Sony Bravia KDL-50W660F?
The Sony Bravia KDL-50W660F comes with the official brand warranty, with a 1 year warranty period. Keep your purchase details safe, and our team can help you reach the brand if the TV ever needs support.
Questions about Sony Bravia KDL-50W660F 50 Inch Full HD HDR LED TV with X-Reality PRO? Ask AYS.
Our product experts usually reply within 1 hour, or up to 24–48 hours depending on the complexity of your question.
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Product summary
- 50 inch Full HD screen with HDR10 and HLG
- X-Reality PRO picture processing
- 5W + 5W speakers with ClearAudio+
- Built-in Wi-Fi and FM radio
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Brand warrantyOn every product
Free deliveryAcross Pakistan
Cash on DeliveryPay when it arrives
InstallmentsBank Alfalah, JS Bank, MCB
17 showroomsIn Peshawar since 1956
Mazhar (verified owner) –
happy with easy EMI system, i went with 12 months option. no initial payment required, great experience. recommended.
Hamza Afridi (verified owner) –
buying became stress free with no down payment feature. 6 month plan le liya and product is working fine.
Ahmed (verified owner) –
item quality is good, packaging strong. overall not bad experience.
Fareeha Syed (verified owner) –
order time pe aya, packaging strong thi. family bhi khush hai product se.
Ayesha Iqbal Afridi (verified owner) –
thanks for offering instalment plans, 12 month plan fit perfectly in my budget. product quality also very good.
Farooq Iqbal Malik (verified owner) –
overall satisfactory experience, will recommend to friends as well.
Parveen Rajput (verified owner) –
website was easy to use, order process smooth and got my item fast. thanks.
Fareeha Swati (verified owner) –
installments ka option bohot acha laga, 9 months ka plan choose kia. delivry fast thi.
Maria (verified owner) –
service thik tha, delivry on time aur product bilkul theek mila. satisfied hu.
Nimra (verified owner) –
happy with the service, i chose 12 months easy installment option. process smooth and product was original. recommended.
Sadia Bhatti (verified owner) –
the 3 months installment plan really helped me manage my budget, no advance required. product works fine.
Noman (verified owner) –
Very happy with my order, delivery was fast and product was exactly what i expected. 🙂 shukriya.
Sarfaraz Ahmed Jatoi (verified owner) –
service se khush hu, price market se kam mila aur delivery fast thi.
Rabia Afridi (verified owner) –
Product bilkul new condition me aya, box seal tha. recommend karta hu.
Hafsa ur Rehman Raja (verified owner) –
order time pe aya, packaging strong thi. family bhi khush hai product se. shukriya.
Bilal Raza Khattak (verified owner) –
the item came quickly, nicely packed and works just as expected.
Shazia Raza Qureshi (verified owner) –
easy monthly installment is very convenient, especially with no down payment. delivery also quick.
Parveen Baloch (verified owner) –
got my item with no down payment, using 9 month easy installment plan. hassle free experience.
Zubaida Sheikh (verified owner) –
delivery quick, product quality acha. bas manual guide thoda confusing tha. shukriya.
Shaista (verified owner) –
the item came quickly, nicely packed and works just as expected. thanks.
Rashid Gill (verified owner) –
was worried about cost but installment option made it simple. chose 3 months plan and everything went smooth.
Owais Khattak (verified owner) –
really liked the experience, price was fair and product looks original. thanks.
Zeeshan (verified owner) –
really liked the experience, price was fair and product looks original.
Kulsoom Raja (verified owner) –
I liked that i could buy with no down payment and easy monthly installments, made purchase much easier for me.
Qasim Jatoi (verified owner) –
experience acha raha, response fast tha aur order tracking easy thi.
Mansoor (verified owner) –
price range sahi tha aur product exactly jaisa site pe show kia tha.
Aisha Raza Abbasi (verified owner) –
delivry boy polite tha aur order safe deliver kia. thumbs up.
Kiran Iqbal Khan (verified owner) –
installment service is reliable, i selected 6 months plan. item arrived safely and works perfectly.
Zubaida (verified owner) –
was worried about cost but instalment option made it simple. chose 3 months plan and everything went smooth.
Irfan Afridi (verified owner) –
very useful installment sarvice, i purchased using 3 months plan. overall smooth experience.
Sadia Raza Shah (verified owner) –
Customer support was helpful in answering my questions. item works fine.
Umar (verified owner) –
first time shopping here, and experience was good. will order again.
Shagufta Bhatti (verified owner) –
was little worried but everything went smooth, product genuine and working. thanks.
Aisha Yasmeen Yousafzai (verified owner) –
order arrived on time, item condition excellent. very happy with service. will buy again.
Uzma Iqbal Rajput (verified owner) –
using 6 months installment plan, payment schedule is easy. item quality is also good.
Shaista Khan Abbasi (verified owner) –
not bad at all, thoda wait zyada tha lekin product value for money hai.
Saima Khattak (verified owner) –
easy monthly installment is very convenient, especially with no down payment. delivery also quick. recommended.
Khalid (verified owner) –
happy with easy EMI system, i went with 12 months option. no initial payment required, great experience.
Saba Mirza (verified owner) –
installments option made big purchase possible, i divided into 6 months without any downpayment. very satisfied.
Saad Mughal (verified owner) –
not bad at all, thoda wait zyada tha lekin product value for money hai. 🙂
Saba (verified owner) –
instalments ka option bohot acha laga, 9 months ka plan choose kia. delivery fast thi.
Aisha (verified owner) –
was able to buy expensive item easily because of 12 months installment option. thanks for this sarvice.
Saima Sheikh (verified owner) –
good service, website easy to use. future me bhi order karunga.
Kulsoom (verified owner) –
Very satisfied with my purchase, item came on time and as described. thanks. will buy again.
Farooq Qureshi (verified owner) –
price acha tha, product genuine lagta hai aur packaging bhi secure thi. thanks.
Noor Qureshi (verified owner) –
delivery quick, item quality acha. bas manual guide thoda confusing tha.
Maryam Yasmeen Jatoi (verified owner) –
product exactly same as shown online, came sealed and brand new.
Danish Iqbal Mengal (verified owner) –
delivery boy polite tha aur order safe deliver kia. thumbs up.
Zahid Butt (verified owner) –
installment plan was very helpful, i got option of 6 months with no down payment. item delivered on time too.
Rabia Raza Gill (verified owner) –
good sarvice, website easy to use. future me bhi order karunga. shukriya.
Imran Yasmeen Sheikh (verified owner) –
bohot acha laga, pehli baar online le raha tha lekin smooth experience tha. 🙂 shukriya.
Shoaib Parveen Gill (verified owner) –
happy overall, though tracking system could be better. product itself is good.
Bushra Swati (verified owner) –
bohot acha laga, pehli baar online le raha tha lekin smooth experience tha.
Noor (verified owner) –
no down payment policy is great, i took 9 month plan and product delivered quickly. good sarvice overall.
Ayesha (verified owner) –
Product order kia aur 2 din me deliver ho gaya. acha service. shukriya.
Tariq Gul Sheikh (verified owner) –
Product order kia aur 2 din me deliver ho gaya. acha service. 🙂
Imran Bugti (verified owner) –
It took little longer but finally got the order, happy with it.
Junaid (verified owner) –
Very satisfied with my purchase, item came on time and as described. thanks.
Sajid Parveen Yousafzai (verified owner) –
website was easy to use, order process smooth and got my item fast.
Nimra Gill (verified owner) –
Product order kia aur 2 din me deliver ho gaya. acha sarvice.
Fatima (verified owner) –
buying became stress free with no down payment feature. 6 month plan le liya and product is working fine. recommended.
Mehwish (verified owner) –
was little worried but everything went smooth, product genuine and working.
Fareeha Yasmeen Sheikh (verified owner) –
installments ka option bohot acha laga, 9 months ka plan choose kia. delivery fast thi.
Saima (verified owner) –
installment plan was very helpful, i got option of 6 months with no down payment. item delivered on time too. recommended.
Tariq (verified owner) –
Good sarvice overall, delivry was quick and packaging was safe. will buy again.
Zubair (verified owner) –
maza aya shopping karke, easy installments aur customer support helpful tha.
Mazhar Baloch (verified owner) –
really liked the experience, price was fair and item looks original. thanks.
Nadia Abbasi (verified owner) –
service thik tha, delivry on time aur item bilkul theek mila. satisfied hu. shukriya.
Mansoor Mengal (verified owner) –
fast shipping and item was delivered earlier than expected, nice job.
Zainab (verified owner) –
Very satisfied with my purchase, item came on time and as described.
Parveen Khan Yousafzai (verified owner) –
Very happy with my order, delivery was fast and product was exactly what i expected.
Arsalan (verified owner) –
Product order kia aur 2 din me deliver ho gaya. acha service.
Sufyan (verified owner) –
Peshawar address pe delivry free thi regardless of my payment option. Packaging simple thi, still the item arrived fine. Hope after-sales bhi itni smooth rahe.