Peshawar · Established 1956
1956
Seventy years of selling electronics in Peshawar.
We opened as a single storefront called Rehman Sons, on a simple promise: sell only what is genuine, and stand behind it afterwards. Eight branches and seven decades later, that is still the whole business.
One business, four names
How Rehman Sons became AYS Online
1956
Rehman Sons
A single storefront in Peshawar, trading in quality goods and reliable service.
AS TECHNOLOGY CHANGED
Fridgco & Radio House
Specialist companies grew out of the original shop as the categories we sold multiplied.
UNIFIED
AYS International
The separate companies came together under one name, with direct manufacturer relationships.
TODAY
AYS Online
The same shop, the same people, now delivering across Pakistan from aysonline.pk.
experience
experts
Peshawar
reviews
official brand warranty
The AYS legacy
Serving Pakistan since 1956
Our journey began in Peshawar in 1956 with a single storefront: Rehman Sons. Founded on a promise of quality products and reliable service, we became a fixture of the neighbourhood.
As technology changed, so did we. Rehman Sons grew into a group of specialised companies — including Fridgco and Radio House — and eventually unified under one name: AYS International. Today AYS Online is the digital chapter of that seventy-year story, bringing the same service and advice to your door anywhere in Pakistan.
Why people buy from us
Why AYS is the trusted choice
01
Experience you can ask questions of
Seven decades in the trade makes us Pakistan's original electronics specialists. Our team are advisors before they are salespeople — trained to tell you which unit actually suits your room, your supply and your budget.
02
100% original, with official warranty
We have no tolerance for counterfeits. Every item is sourced directly from the manufacturer, carries the official brand warranty valid across Pakistan, and is verified before it reaches you. Never a grey-market import.
03
Zero down payment installments
We built the most advanced installment system in Pakistan: fully automated monthly installments with zero down payment on Bank Alfalah, JS Bank and MCB credit and debit cards, entirely online. A bank markup applies on installments — we state it rather than hide it. Cash on Delivery is available too.
04
Delivery that arrives intact
Delivery is free within Peshawar, and fast and secure to the rest of Pakistan with complete transit insurance on every order. We work with the most reliable couriers, and our unboxing video guarantee means a damaged delivery is our problem, not yours.
05
Prices you can check for yourself
Prices are updated daily, and every product page carries a 365-day price history and a 30-day average. You can see the trend before you buy, instead of taking our word for whether today is a good day.
06
Installation and after-sales support
Installation support is available on selected products, handled by our own technical team rather than passed to a third party. With eight branches in Peshawar, there is somewhere to walk into when you need help.
Our Peshawar roots
Your neighbour, and your after-sales support
We ship to every corner of Pakistan, but Peshawar is home. You are not buying from a website with a warehouse somewhere — you are buying from a shop that has been on these roads for seventy years.
Eight physical branches mean you can browse online, inspect in person, and bring a problem to a counter afterwards. That last part is the one that matters when something goes wrong.
- HayatabadPhase 3 Chowk, Saif Shopping Mall, Hayatabad Mor
- Khyber BazarShops 1–4, 5, 16, 17, 18
- CanttShop No. 27, Sadar Road
- University Road — Brand CentresSamsung, Dawlance & Waves display centres, Tehkal Payan, Tambwano Chowk
- University Road — MainTehkal Payan, Tambawano Chowk, opposite Runway
- Gulbahar RoadGround floor, Shinwari Plaza
- Charsadda RoadFarhan Colony, Shero Jangai Stop
- Ring Road (RRD)The Fiscus II Plaza, Sufaid Dheri
Inside the shops
Picture gallery of our stores






















The wider group
Part of the AYS Group of Companies
Our stability comes from our range. AYS Online is backed by a group with interests in manufacturing, commerce and home solutions — which is why a seventy-year-old retailer is still here, and still investing in new branches.
AYS International
AYS Online
AYS Commercial
AYS Homes
Khyber Match Industry
Ocean Food FactoryAsk us before you buy
Tell us the room, the supply and the budget, and we will tell you which unit actually fits — including when the cheaper one is the right answer. Seventy years of doing this is the only reason we can.