EcoStar SKU: EMI RET117178

EcoStar CX-55M981 55 Inch 4K QD Mini LED Google TV – Dolby Vision & Atmos – 144Hz

Name: AYS Online
Price range: $$$

In stock

Rs. 165,900

In stock

✅ Cash on Delivery available for regular orders · Fast and safe shipping across Pakistan with complete transit insurance.

Official Warranty 100% genuine product

Price History Daily tracking starts automatically

Cash on Delivery Available for regular orders

17 Showrooms & Display Centers Local support

LED Type

4K LED TV

Screen Size

55 inch

Resolution

4K Ultra HD (3840×2160)

Operating System

Google

Connectivity Type

Smart

Shape

Flat

Color

Black

Warranty

2 Years

Product highlights

Screen Size: 55 Inches – Immersive viewing experience
Display: QD-Mini LED 4K Ultra HD (3840 x 2160) with HDR10
Refresh Rate: 144Hz Native / 288Hz Max (DLG) – Ultra-smooth motion
Processor: Powerful processor with 3GB RAM + 64GB ROM
Audio: 2.1 Channel with Subwoofer – Dolby Vision & Atmos
Smart Platform: Google TV (Android 14) with Chromecast & Google Assistant built-in
Connectivity: HDMI 2.1, Bluetooth 5.1, and Local Dimming
Warranty: 2-year official warranty

SKU: EMI RET117178 Categories: 55 inch LED, EcoStar LED, LED TV Brand: EcoStar

Price history

Track real price changes before you buy.

30d 90d 180d 365d All

Current Rs. 165,900

Lowest Rs. 82,500

Highest Rs. 165,900

Average Rs. 164,087

Buying signal Current price is above the recorded average.

Tracked period 12 Aug 2026 – 25 Sep 2026

Why it matters Use real recorded prices to avoid misleading discounts and buy with greater confidence.

12 Aug 2026 Average Rs. 164,087 25 Sep 2026

EcoStar CX-55M981 55 Inch 4K QD Mini LED Google TV - Dolby Vision & Atmos - 144Hz has been tracked from 12 Aug 2026 to 25 Sep 2026. The current price is Rs. 165,900, with a recorded low of Rs. 82,500 and a high of Rs. 165,900. It is currently above its average recorded price.

Why prices may change

Product prices can move up or down because of market conditions such as exchange-rate changes, government taxes and duties, supplier or manufacturer cost updates, and official brand price revisions. When prices decrease, it may be due to AYS Online promotions, manufacturer discounts, seasonal offers, inventory clearance, or older models being phased out. Our goal is to keep pricing transparent and offer competitive, up-to-date prices so customers can shop with confidence.

This chart uses recorded prices for this product. For variable products, the displayed price uses the configured parent display price.

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Product price Rs. 165,900 Bank

Tenure

CNIC

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Description

EcoStar CX-55M981 Price & Review (55 Inch QD Mini LED 4K, 144Hz)

💡 The Shopkeeper’s Verdict:
If you already looked at the CX-55Q966 QLED and thought “what’s next,” this is it. The EcoStar CX-55M981 is the top of EcoStar’s 55 inch line — a true QD Mini LED panel with Local Dimming, a 144Hz native refresh rate (288Hz with motion interpolation), and HDMI 2.1 for the latest gaming consoles. Pair that with Dolby Vision & Atmos and a built-in 2.1 subwoofer speaker system, and you get cinema-level picture and sound without buying a separate soundbar. It runs the latest Google TV on Android 14 with 64GB storage, so apps open instantly and stay smooth even years down the line.

Best For: Home Theatre Setups, Gamers & Movie Lovers.
Current Price: Rs. 165,900

Why Choose the EcoStar CX-55M981?

🌑 Mini LED + Local Dimming = Real Black

Standard QLED backlights the whole screen evenly, so dark scenes look grey instead of black. Mini LED uses hundreds of individually controlled dimming zones, so black areas of the screen actually go dark while bright areas stay punchy — the biggest visible upgrade over a normal QLED.

🎮 144Hz Native + HDMI 2.1 for Gaming

Most TVs in this price range top out at 60Hz. This panel runs 144Hz native (up to 288Hz interpolated), with a true HDMI 2.1 port that supports 120Hz gaming from a PS5 or a gaming PC — motion stays sharp with zero blur, whether it’s cricket, football or a shooter.

🔊 Dolby Vision & Atmos with Built-In Subwoofer

Dolby Vision adjusts HDR scene-by-scene for the most accurate picture Netflix and Prime can deliver, while Dolby Atmos plus the 2.1 speaker system with subwoofer gives you real bass without a soundbar. This is the closest a TV speaker gets to a home theatre setup out of the box.

Comparison: CX-55M981 vs. CX-55Q966 (Standard QLED)

Feature	EcoStar CX-55M981 (This Model)	EcoStar CX-55Q966 (QLED)
Panel Type	QD Mini LED with Local Dimming	Standard QLED
Refresh Rate	144Hz Native (288Hz MEMC)	60Hz Standard
HDMI	HDMI 2.1 (120Hz Gaming)	HDMI 2.0
Sound	Dolby Vision & Atmos, 2.1 Subwoofer	Standard Dolby Audio
Storage/RAM	64GB ROM + 2/3GB RAM	Lower Storage Tier
Google TV Version	Latest Google TV (Android 14)	Older Google TV Build
Best Use	Gaming & Home Theatre	Everyday Streaming

Want to see how it stacks up against other large screens? Browse our full 55 Inch LED TV range, or explore more from EcoStar.

Frequently Asked Questions

What is the price of the EcoStar CX-55M981?

The EcoStar CX-55M981 55 Inch QD Mini LED 4K TV is currently priced at Rs. 165,900.

Is this TV good for gaming?

Yes — with a 144Hz native refresh rate and a genuine HDMI 2.1 port supporting 120Hz input, it’s one of the few LED TVs in this range built for console and PC gaming.

What’s the difference between Mini LED and normal QLED?

Mini LED adds local dimming zones behind the panel, giving deeper blacks and better contrast in dark scenes than a standard QLED backlight can produce.

Does it come with a warranty?

Yes, it includes a full 2 Year Official Warranty from EcoStar Pakistan.