EcoStar CX-100M981 100 Inch 4K UHD Google TV, 144Hz, Dolby Vision and Atmos
- 100 inch 4K QD Mini LED
- 144Hz Native refresh rate
- Dolby Vision Plus HDR10
- 4.1 Sound Dolby Atmos, subwoofer
Rs. 919,900
In stock free delivery across Pakistan
In stock
Cash on delivery or card. Free delivery across Pakistan, see details for your city.
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DeliveryFree across Pakistan · details for your city
Warranty & installationOfficial brand warranty · installation support on selected products
Official brand warranty as per EcoStar terms.
Installation support available on selected products. Ask our team when you order.
What the EcoStar CX-100M981 offers
QD Mini LED with local dimming
Mini LED backlight with local dimming for deeper blacks next to bright highlights.
144Hz native refresh
Up to 288Hz with DLG, as listed by EcoStar.
Dolby Vision and HDR10
HDR support for compatible streaming content.
Dolby Atmos sound
A 4.1 speaker setup with a built-in subwoofer.
Google TV
Android 14 with Google Assistant and Chromecast.
HDMI 2.1
HDMI 2.1 plus Bluetooth 5.1 and a digital TV tuner.
The EcoStar CX-100M981 is a 100 inch 4K Ultra HD Google TV with a QD Mini LED panel, local dimming and a 144Hz native refresh rate. It supports Dolby Vision, HDR10 and Dolby Atmos, with a 4.1 speaker setup including a subwoofer. The EcoStar CX-100M981 price in Pakistan at AYS Online is Rs. 919,900, with the official brand warranty.
A 100 inch QD Mini LED screen
EcoStar lists a QD Mini LED panel with local dimming, which lets the backlight dim dark parts of the picture while keeping bright areas bright. The panel runs at 144Hz natively and EcoStar quotes up to 288Hz with DLG. A low blue light filter and a bezel-less design complete the screen. A TV this size suits a large hall or dedicated TV room, so measure the wall, stand and delivery route before you order.
Google TV, sound and connections
The TV runs Google TV on Android 14 with 3 GB RAM and 64 GB storage, Google Assistant and Chromecast. Sound comes from a 4.1 speaker setup with a subwoofer and Dolby Atmos. EcoStar lists HDMI 2.1, Bluetooth 5.1 and a built-in digital TV tuner. If your home runs the TV on a UPS or solar setup during load-shedding, our team can help you check whether your system can carry it. You can compare it with other EcoStar LED TVs, see more 100 inch TVs, or browse our full LED TV range.
Buying from AYS Online
AYS Online has sold home electronics since 1956 and runs 17 showrooms. The EcoStar CX-100M981 comes with free delivery across Pakistan and installation support on selected products. You can also pay in installments on Bank Alfalah, JS Bank and MCB cards with zero down payment; bank markup applies and Bank Alfalah also charges a processing fee. Call or WhatsApp 0333-5652643 for help choosing.
Specifications
Display
| Screen size | 100 inch |
|---|---|
| Resolution | 4K Ultra HD |
| Panel | QD Mini LED |
| Local dimming | Yes |
| Refresh rate | 144Hz native (up to 288Hz with DLG) |
| HDR | HDR10, Dolby Vision |
| Low blue light | Yes |
| Design | Bezel-less |
Connectivity
| HDMI | HDMI 2.1 |
|---|---|
| Bluetooth | 5.1 |
| Casting | Chromecast |
| TV tuner | Digital (DTV) |
Smart and audio
| Operating system | Google TV (Android 14) |
|---|---|
| Memory | 3 GB RAM, 64 GB storage |
| Voice | Google Assistant |
| Speakers | 4.1 with subwoofer |
| Audio | Dolby Atmos |
General
| Colour | Black |
|---|---|
| Warranty | 2 years |
Compare with similar LED TVs
Open full comparison| Pick any model to swap it in. | |||||
| Price | Rs. 919,900 | Rs. 1,100,000 | Rs. 1,300,000 | Original price was: Rs. 786,650.Rs. 590,000Current price is: Rs. 590,000. | Original price was: Rs. 717,350.Rs. 538,000Current price is: Rs. 538,000. |
| Brand | EcoStar | Samsung | Samsung | LG | LG |
| LED Type | QLED TV | 4K LED TV | QLED TV | 4K LED TV | 4K LED TV |
| Resolution | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) | 4K Ultra HD (3840x2160) |
| Screen Size | 100 Inch | 98 Inch | 98 Inch | 86 Inch | 86 Inch |
| Connectivity Type | Smart | Smart | Smart | Smart | Smart |
| Operating System | Google TV | Tizen OS | Tizen OS | webOS | webOS |
| Shape | Flat | — | — | Flat | — |
| Color | Black | Black | Black | Black | Black |
| Warranty | 2 Years | 1 Year | 1 Year | 2 Years | 1 Year |
| Buy | Add to cart | Add to cart | Add to cart | Add to cart | Add to cart |
Similar in-stock LED TVs chosen by specifications and price. Prices are today’s prices.
Customer reviews
1 review for EcoStar CX-100M981 100 Inch 4K UHD Google TV, 144Hz, Dolby Vision and Atmos
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Questions & answers
Is the EcoStar CX-100M981 a QLED or Mini LED TV?
EcoStar lists the EcoStar CX-100M981 with a QD Mini LED panel and local dimming: a Mini LED backlight combined with quantum dot colour. It runs at 144Hz natively.
How much room does the EcoStar CX-100M981 need?
The EcoStar CX-100M981 has a 100 inch screen, so it suits a large hall or dedicated TV room. Measure the wall or stand space and the delivery route, including doors and stairs, before you order.
What is the EcoStar CX-100M981 price in Pakistan?
The EcoStar CX-100M981 is listed at Rs. 919,900 on AYS Online with free delivery across Pakistan. Call or WhatsApp 0333-5652643 if you want help comparing screen sizes for your room.
Can I buy the EcoStar CX-100M981 on installments?
Yes. Installments are available on Bank Alfalah, JS Bank and MCB cards with zero down payment. Bank markup applies, and Bank Alfalah also charges a processing fee. Our team can explain the plans on your card.
What warranty comes with the EcoStar CX-100M981?
The EcoStar CX-100M981 is sold with the official brand warranty: our product data lists a 2 year warranty. Our team can help you get in touch with the brand for support after purchase.
Questions about EcoStar CX-100M981 100 Inch 4K UHD Google TV, 144Hz, Dolby Vision and Atmos? Ask AYS.
Our product experts usually reply within 1 hour, or up to 24–48 hours depending on the complexity of your question.
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Product summary
- 100 inch 4K QD Mini LED screen
- 144Hz native refresh with local dimming
- Dolby Vision, HDR10 and Dolby Atmos
- Google TV on Android 14
- 4.1 speakers with subwoofer
Brand warrantyOn every product
Free deliveryAcross Pakistan
Cash on DeliveryPay when it arrives
InstallmentsBank Alfalah, JS Bank, MCB
17 showroomsIn Peshawar since 1956







Jawad Ali (verified owner) –
Ghar k liye saman mangwaya tha, bas delivery ka concern tha. Parcel ki handling theek lagi. Pindi k liye thora advance diya tha, delivery free ho gai. Abhi ka experience yehi hai, agey dekhte hain.