🏬 Since 1956 · 17 Showrooms 🚚 Free delivery across Pakistan 💳 Installments — Bank Alfalah, JS & MCB
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5.0

EcoStar CX-40Q874 40 Inches QLED Smart LED TV, Android TV, HDR10

  • 40 inch QLED With HDR10
  • Android TV Smart platform
  • Chromecast Built-in
  • Dolby Audio Sound processing

Rs. 64,900

In stock lowest price in 30 days free delivery across Pakistan

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DeliveryFree across Pakistan · details for your city
Warranty & installationOfficial brand warranty · installation support on selected products

Official brand warranty as per EcoStar terms.

Installation support available on selected products. Ask our team when you order.

What the EcoStar CX-40Q874 offers

QLED with HDR10

A QLED panel with HDR10 support for richer colour.

Android TV

Install streaming apps and watch without a separate box.

Chromecast built-in

Cast videos and photos from your phone to the screen.

Dolby Audio

Dolby Audio sound processing listed by EcoStar.

Bluetooth voice remote

Search and control the TV by voice.

Ports and tuner

Two HDMI 1.4 and two USB 2.0 ports, plus a digital TV tuner.

The EcoStar CX-40Q874 is a 40 inch QLED smart LED TV running Android TV, with HDR10 support, Chromecast built-in, Dolby Audio and a Bluetooth voice remote. It is a flat black set sized for a bedroom or a medium lounge. The EcoStar CX-40Q874 price in Pakistan at AYS Online is Rs. 64,900, with the official brand warranty.

A 40 inch QLED screen with HDR10

QLED panels use a quantum dot layer in front of the LED backlight to produce richer colour. HDR10 is a high dynamic range format used by many streaming services, giving brighter highlights and more detail in dark scenes when the content is mastered in HDR.

Android TV, sound and connections

Android TV runs on a Cortex A55 quad core processor and lets you install streaming apps without a separate box. Chromecast sends content from your phone, and the Bluetooth voice remote lets you search by speaking. EcoStar lists Dolby Audio, two HDMI 1.4 ports, two USB 2.0 ports, Bluetooth 5.0 and a built-in digital TV tuner. If your home runs the TV on a UPS or solar setup during load-shedding, our team can help you check whether your system can carry it. You can compare it with other EcoStar LED TVs, see more 40 inch TVs, or browse our full LED TV range.

Buying from AYS Online

AYS Online has sold home electronics since 1956 and runs 17 showrooms. The EcoStar CX-40Q874 comes with free delivery across Pakistan and installation support on selected products. You can also pay in installments on Bank Alfalah, JS Bank and MCB cards with zero down payment; bank markup applies and Bank Alfalah also charges a processing fee. Call or WhatsApp 0333-5652643 for help choosing.

Specifications

Display

Screen size40 inch
PanelQLED
HDRHDR10
ShapeFlat

Connectivity

HDMI2 x HDMI 1.4
USB2 x USB 2.0
Bluetooth5.0
CastingChromecast built-in
TV tunerDigital (DTV)

Smart and audio

Operating systemAndroid TV
ProcessorCortex A55 quad core
AudioDolby Audio
RemoteBluetooth voice remote

General

ColourBlack
Warranty2 years

Price history

28 Nov 2025: Rs. 61,69714 Jan 2026: Rs. 62,89523 Feb 2026: Rs. 59,9002 Oct 2026: Rs. 64,900
28 Nov 202510 Nov 2026
TodayRs. 64,900
Lowest in rangeRs. 59,900
Highest in rangeRs. 64,900

Compare with similar LED TVs

Open full comparison
Pick any model to swap it in.
Price Rs. 64,900Rs. 70,200 Original price was: Rs. 97,350.Current price is: Rs. 73,000. Original price was: Rs. 85,700.Current price is: Rs. 66,000.Rs. 78,100
Brand EcoStarHisenseDawlanceHisenseTCL
Screen Size 40 inch40 inch40 inch40 inch43 inch
LED Type QLED TVFull HD TVFull HD TVFull HD TVFull HD TV
Connectivity Type SmartSmartSmartSmartSmart
Operating System Android TVAndroid TVGoogle TVVIDAA OSAndroid TV
Resolution 4K Ultra HD (3840x2160)Full HD (1920x1080)Full HD (1920x1080)Full HD (1920x1080)Full HD (1920x1080)
Shape FlatFlat——Flat
Color BlackBlackBlackBlackBlack
Warranty 2 Years2 Years2 Years2 Years2 Years
Buy Add to cartAdd to cartAdd to cartAdd to cartAdd to cart

Similar in-stock LED TVs chosen by specifications and price. Prices are today’s prices.

Customer reviews

5.0
1 review
5★100%
4★0%
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2★0%
1★0%

1 review for EcoStar CX-40Q874 40 Inches QLED Smart LED TV, Android TV, HDR10

  1. Akbar (verified owner) –

    Product acha laga, packaging bhi theek thi. Mardan mein part advance pe free delivery mili.

Only logged in customers who have purchased this product may leave a review.

Questions & answers

Does the EcoStar CX-40Q874 support HDR?

Yes. The EcoStar CX-40Q874 supports HDR10, the high dynamic range format used by many streaming services, for brighter highlights and more detail in dark scenes.

What ports does the EcoStar CX-40Q874 have?

EcoStar lists two HDMI 1.4 ports and two USB 2.0 ports on the EcoStar CX-40Q874, along with Bluetooth 5.0 and a built-in digital TV tuner.

What is the EcoStar CX-40Q874 price in Pakistan?

The EcoStar CX-40Q874 is listed at Rs. 64,900 on AYS Online with free delivery across Pakistan. Call or WhatsApp 0333-5652643 if you want help comparing screen sizes for your room.

Can I buy the EcoStar CX-40Q874 on installments?

Yes. Installments are available on Bank Alfalah, JS Bank and MCB cards with zero down payment. Bank markup applies, and Bank Alfalah also charges a processing fee. Our team can explain the plans on your card.

What warranty comes with the EcoStar CX-40Q874?

The EcoStar CX-40Q874 is sold with the official brand warranty: our product data lists a 2 year warranty. Our team can help you get in touch with the brand for support after purchase.

Customer questions · Expert answers

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Product summary
  • 40 inch QLED screen with HDR10
  • Android TV with Chromecast built-in
  • Dolby Audio sound
  • Bluetooth voice remote
SKU: EMI-RET115940 Categories: , , Brand:

Brand warrantyOn every product

Free deliveryAcross Pakistan

Cash on DeliveryPay when it arrives

InstallmentsBank Alfalah, JS Bank, MCB

17 showroomsIn Peshawar since 1956