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An Overview of Haier Pakistan Innovative Products and Services

The home appliances market in Pakistan dominated by Haier with a market share of 32 percent. Haier is the leader in most of the major categories, including air conditioners, washing machines, refrigerators, deep freezers, and laptop computers. It is the only company in Pakistan to produce locally assembled laptop computers. Among all the leading manufacturers, Haier is the most reliable and offers the best quality. With local assembly, Haier is committed to improving the living standards of Pakistanis.

Haier's global brand name

With the growing popularity of its products in Pakistan, Haier is now aiming to expand its presence beyond the borders of Asia. The brand has successfully established a presence in the Middle East and Asia, where it is one of the leading brands. In 2003, the company set up its own factories in Pakistan and Jordan. By 2004, it had become a leading global brand and had placed its products in almost all of the major European retail chains. As one of the leading home appliance companies in the world, Haier has a history of innovation, change, and pursuing a higher purpose. The company founded in the Chinese coastal city of Qingdao, which will host the SCO summit this summer. Haier South Asia Director Song Yujun says the company has adapted its products and management strategies to the needs of Pakistan. Moreover, he adds that the brand has experienced growth ever since it opened a branch in India. As it has been a booming industry in Pakistan, the company has developed a community engagement strategy to help its local competitor’s better market its products. The aim of this strategy is to make Haier known as a high quality and caring brand in the country. The company's CEO Zhang Ruimin believes that quality is the essence of business and he has succeeded in doing so. However, what can he do to expand Haier's global brand name in Pakistan?

Its innovative products

In recognition of its loyal customers, Haier Pakistan recently organized an event to display its innovative products. This brand known for providing advanced technological solutions, a user-friendly interface, and competitive pricing. In addition, the company's mission is to inspire people with its products and contribute to the community in various ways. Here is an overview of Haier Pakistan's innovative products and services: Among the most innovative products by Haier are DC Inverter Air Conditioners with energy-saving and whisper quiet technology; 'one touch' fully automatic Washing Machines; the fastest cooling capacity of minus 25 degrees C Turbo Cooling Refrigerators; the largest deep freezers; and 4K content-capable large screen HD LED TVs. All these models have set new standards in the industry and highly efficient. Haier Pakistan operates in the Pakistani market with the aim of providing its customers with a modern lifestyle, unmatched nationwide customer support, and innovative products. With competitive pricing and high quality, these products are designed to make everyday life easier for their users. Moreover, Haier Pakistan is part of the China-Pakistan Economic Corridor (CPEC), an industrial corridor that will stretch from the Arabian Sea coast to the Karakorams.

Haier Smart Appliances

With a global presence, Haier has introduced smart appliances across seven product lines. These intelligent appliances cover seven major appliance categories: air, water, clothes care, security, health, information, and voice control. The company has won the World's Best Brand Award for the last nine years. The company continues to develop innovative products for the Pakistan market with an eye on global expansion. They continue to grow and innovate to stay ahead of the competition and meet customer expectations. With a 25% share in the home appliance market, Haier Pakistan is the leading home appliance brand in the country. Among Pakistan's consumers, four out of every ten purchase a Haier appliance. In the world of electronics, Haier has a growing share of both laptops and high definition LED TVs. So what exactly makes Haier so special? In addition to providing top-notch quality home appliances, Haier has an expansive network of exclusive retail stores across the country.

Its vision to improve the standards of living in Pakistan

In addition to its products, Haier Pakistan also strives to bring a modern lifestyle to the country through innovative features and unmatched customer service. Its products make life easier for its users, and are competitively priced, enabling the company to reach its goal of achieving global brand recognition. The company firmly believes that globalization is a process of localization. To achieve this, Haier Pakistan combines a Three-in-One operational framework, local financing and employing local staff to create a local brand. To reach this goal, Haier Pakistan has set up several industrial complexes. It also has a Special Economic Zone (SEZ) in Pakistan. This SEZ, which expected to stretch from the Arabian Sea coast to the Karakorams, includes a Haier factory and manufacturing facility. Its CEO hopes to increase investment levels in Pakistan as the country's economy improves. The company is committed to developing the local home appliance industry through its commitment to sustainability. Its vision is to improve the living standards of the country by introducing eco-friendly technologies and management methods. The company will make its products more environmentally friendly, helping to improve the quality of life in Pakistan. This commitment to improving the standard of living in Pakistan is a major reason why Haier Pakistan has rapidly gained popularity in the market.